We start by making sure all our clients start from a secure base; what we call "behind the firewall". This means a firewall, secure wi-fi, offsite backups, up-to-date anti-virus software and a password manager for your browser.
If you don't have a website yet we'll walk you through the steps of buying a domain and setting it up on a web host.
Next, we prepare your web site with tracking and analytics software. We will make sure it's responsive to mobile devices. We survey your competition to see how you stand up.
We'll also help you set up a mail list with opt-in forms and make sure there's a call to action on every page.
Businesses are no longer B2B or B2C, they're P2P - people to people. You now have a broadcast system that can reach the world, through text, graphics, audio and video. You are the voice of your company.
The idea is to reach out to people, get them on your mail list, let them learn to trust you.